I dislike blogging.
I mean have you seen my blog? I do updates on Rutgers football and basketball, make fun of people, and occasionally post something about writing. It’s not like I’m putting much effort into it.
It’s one of those new things writers have to do for promotional purposes, and I don’t like it. I just don’t see the point of it. Blogging is a way to gain new readers, you hear. Blogging is a way for people to get to know the writer and interest them in the book.
Do we as writers really think that’s going to happen?
There is no possible way some random dude is just going to log on Google and type in “Dave White” to find a new author to read. I’ll tell you exactly who’s going to log on to Google and try to find “Dave White”: people I graduated high school and college with who want to see what yours truly is doing. Oh, and Dave White, because I’m always curious where I rank on the Google search list.
So, why blog?
Here’s why I do it. I know a lot of people in the writing industry and I consider a lot of them friends. And hopefully they consider me the same. So blogging is a way for them to know I’m still alive. It’s a way for them to find out what I’m interested in and what I’m paying attention to and what I’m doing.
And I read my friends’ blogs for the same reason. Oh, I haven’t talked to Duane or Jim or John or Bryon or Gerald in a while, what are they up to? (Ooh, did you see that blog trick I just did? I just promoted five of my friends. Don’t you hate when bloggers so blatantly do that?)
And then I read blogs for a completely different reason. I call them “train wreck” blogs. The ones where the posts are so serious and so ridiculous you can’t help but laugh at them. And email them to friends. And then talk about how ridiculous they are.
Come on, you know you all do it.
But that leads me back to my original question: Do blogs help promote books?
I guess in some way they do. They keep fans of your work updated on what’s going on and when stuff is going to come out. They keep up the interest after people have read your stuff, while they wait for the new one.
It’s highly doubtful that people will discover you because of your blog.
Unless you’re completely outlandish and popular and mentioned in the New York Times or something, then it might help.
But since I’m not going to be mentioned in the Times because of my blog, I’m just going to keep doing it for my friends.
And to make myself laugh.
Because I really hope someone out there considers my blog a train wreck blog.
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